BIG & RICH with special guests Cowboy Troy and DJ Sinister
A band, a brand, a bond and a brotherhood: Big Kenny Alphin and John Rich – Big & Rich – have blazed an indelible mark on modern country music, not simply by breaking the rules, but by setting them on fire. Big & Rich have captivated a multi-generational community of listeners with their sterling songcraft and recorded performances. Now a decade and a half into a storied career they tour the country for over 100+ dates annually, presenting electrifying concert spectacles of ceaseless energy and outrageous personality.
Very notably, the pair calls the shots with ownership of their master recordings and music publishing rights through Big & Rich Records in partnerships with Thirty Tigers / The Orchard and Kobalt. Additionally, both contribute generously as philanthropists and flourish as lifestyle entrepreneurs.
2021 will see the band hitting the road for the “Redneck Riviera Whiskey Presents “Big & Rich’s “Peace, Love & Happy Hour Tour,” the latest outing by two very separate individuals who in many ways, might seem polar opposites. John is driven and intense, while Kenny’s motto of “Love Everybody” exemplifies his idealistic philosophy. “I think Kenny and I are a great representation of how Americans should be in general,” says John. “We disagree on a lot of things. But the things we agree on override our disagreements. We have a drink and get back on stage and it’s all good.” Big Kenny concurs with this assessment. “I think we both bring a balance to each other, no matter what the situation is. That’s what makes relationships good, when you have that dynamic.”
Big & Rich inked with Warner Bros Records. From their 2004 debut, the triple platinum Horse of a Different Color and their hit “Save a Horse, Ride A Cowboy,” the duo evolved into one of country music’s most auspicious partnerships. The song “Rollin’ (The Ballad of Big & Rich), laid down the law with prophetic lines, “Country boys don’t rock and roll/Yeah the record man told me so.” Clearly, this record man was wrong. Garnering multiple Grammy, ACM, CMA, and CMT Music Award nominations, subsequent best-selling collections include Comin’ to Your City, Between Raising Hell and Amazing Grace, Hillbilly Jedi, Gravity – which delivered three consecutive Top 10 hits – and their most recent collection, Did It For The Party, that debuted at Number One on the sales charts.
Trademarking the phrase “Redneck Riviera,” John Rich founded a club with the name in downtown Nashville; launched a line of boots available in all 50 states; began a partnership to manufacture and distribute beef jerky and now has a line of whiskey in stores coast to coast. “Work Hard, Play Hard” is the company’s motto. “It’s basically an extension of my personality, which is pro-work ethic, pro-American, pro-veteran and pro-active duty,” John says. 10 percent of the profits from every bottle sold are donated to the veterans’ organization, Folds of Honor. Last year alone, Redneck Riviera Whiskey paid for 37 college grants for family members of American military killed or disabled in the line of duty.